Privacy Policy

1. Information we collect

1.1 Personal information you provide

We may collect personal information when you:

• Sign up for training services

• Fill out forms or submit enquiries

• Subscribe to newsletters

• Make a purchase for services or online resources

• Contact us directly

This may include:

• Name

• Email address

• Phone number

• Address

• Payment information (processed securely by Stripe)

• Information about your dog (name, breed, age, behaviour concerns, training goals)

• Photographs or video recordings

1.2 Automatically Collected Information

When you visit the Site, we may automatically collect:

• Your IP address

• Browser type and version

• Device information

• Web pages you view while on this website

When you submit information to this website via webform, we collect the data requested in the webform in order to track and respond to your submissions. We share this information with Squarespace, our online store hosting provider, so that they can provide website services to us. We also share this information with Google Workspace for storage and for data porting.

2. How We Use Your Information

We use your information to:

• Provide and manage dog training services

• Process payments and send confirmations

• Respond to questions and provide customer support

• Send training tips, updates, or marketing communications (you may opt out anytime)

• Improve the website and user experience

• Maintain security and prevent fraud

• Comply with legal obligations

3. Sharing Your Information

We do not sell your personal information. However, we may share it with:

• Service providers (e.g., Tidycal booking platform, Strip payment platform, Google Workspace)

• Business partners assisting with operations

• Legal authorities, if required to comply with applicable laws or enforce our terms

All third-party partners are required to safeguard your information.

4. Cookies and tracking technology

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit The cookies Squarespace uses.

These necessary and required cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you.

These analytics and performance cookies are used on this website, as described below, only when you acknowledge our cookie banner. This website uses analytics and performance cookies to view site traffic, activity, and other data.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of online transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have the right to:

• Access or request a copy of your personal data

• Correct inaccurate information

• Request deletion of your personal information

• Opt out of marketing communications

• Restrict or object to certain data uses

To exercise your rights, contact us using the information below.

7. Children’s Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from children. If we learn a child has provided data, we will delete it promptly.

8. Links to Third-Party Sites

We may provide links to third-party websites. We are not responsible for their content or privacy practices. We encourage you to review their policies before providing personal information.

9. Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone.

• We process certain personal information such as your contact details, service history, and details about your dog on the basis of our legitimate interests. This processing is necessary to provide and manage our dog training services, communicate with you, personalise training plans, ensure safety, improve our services, and protect our website and business operations. Collecting this information benefits you by enabling effective and tailored training, smooth scheduling and communication, and a safer experience for both you and your dog. It also allows us to operate efficiently, maintain accurate records, and prevent misuse of our services. We only collect information that is relevant and necessary, and we apply safeguards such as secure systems, limited access, and data minimisation to protect your privacy.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone.

• We may use your personal information, such as your name, email address, and past service history, based on our legitimate interests to send you service updates, helpful training information, and marketing communications about services or products that may be relevant to you and your dog. This processing helps us keep you informed about schedule changes, new classes, special offers, and useful training resources that support your experience with our services. This use of your information provides clear benefits, including timely updates, access to relevant training opportunities, and information tailored to your interests. We limit our communications and ensure they are appropriate and directly related to our services. The potential impact on your privacy is low, as we collect only basic contact information, store it securely, and use it in ways you would reasonably expect. You can opt out of marketing communications at any time by emailing hjbdogtraining@outlook.com.

Our lawful bases for collecting or using personal information for research or archiving purposes are:

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone.

• We may use certain personal information, such as service records, training outcomes, and general customer trends, based on our legitimate interests to conduct internal research and maintain business archives. This processing helps us understand the effectiveness of our training programmes, improve our services, identify common training needs, and maintain accurate historical records for business operations and legal compliance. These activities benefit both you and us by allowing us to refine our services, develop better training methods, and ensure continuity and accuracy in our business practices. The information we use for research or archiving is limited, stored securely, and often aggregated or anonymized where possible to reduce any privacy impact. The potential risks to individuals are low because the data is used in a non-intrusive way, never sold, and handled with safeguards such as restricted access and data minimization. Because the processing is expected, beneficial, and proportionate, we believe our legitimate interests outweigh any potential impact on your rights. You may contact us if you wish to object to this type of processing.

Our lawful bases for collecting or using personal information for legal requirements are:

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone.

• We may process certain personal information such as payment records, service history, and communications in our legitimate interests to maintain proper business records, support accountability, and demonstrate compliance with relevant legal or regulatory requirements. This includes keeping accurate financial records, responding to lawful requests, managing disputes, and ensuring our services operate safely and responsibly. This processing benefits both you and us by helping protect our business, maintain transparency, and ensure we can meet industry standards and regulatory expectations. The information used is limited to what is necessary, handled securely, and retained only for appropriate periods. The impact on your privacy is minimal because this type of processing is expected, required for responsible business operations, and carried out with strong safeguards such as restricted access, secure storage, and data minimisation. Because these activities help maintain a lawful, trustworthy service and pose low risk to individuals, we believe our legitimate interests outweigh any potential impact on your rights. You may contact us if you wish to object to this type of processing, unless the data is required to meet an express legal obligation.

9. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Changes become effective upon posting to the Site. The “Last updated” date at the top reflects the most recent revision.

10. Complaints

If you have any concerns about our use of your personal data, you can make a complaint to us by emailing hjbdogtraining@outlook.com.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO at : https://www.ico.org.uk/make-a-complaint.